I partner with athletes, teams, federations, and sports organisations across Saudi Arabia, Jordan, the wider MENA region, and Europe. I am available for strategic leadership, high‑performance advisory, and applied delivery to optimise elite environments, build institutional capability, and support sustainable daily practice.
Sectors
• Elite Football
• Olympic Sport
• Multi‑Sport Environments
Disciplines
• Sprint & Endurance
• Combat Sports
• Field & Court‑Based Sports
Pathways
• National Teams
• Professional Leagues
• Youth Development
How We Can Work Together
Strategic Leadership & System Design
I design and optimise organisational governance, performance structures, and medical‑athletic frameworks within emerging and highly resourced systems.
Environment Leadership & Performance Delivery
I work directly inside elite and developing operations to support teams, athletes, and daily performance practices with clarity and stability.
Strategic Project Delivery
I deliver full performance audits, governance structure, system building, performance delivery, and workforce development projects from start to finish.
Long‑Term Roles & Sustainable Development
I partner through long‑term roles and contracts to design, build, and oversee comprehensive performance and pathway systems that support sustained competitive success.
All work is fully tailorable. If your organisation’s structural or operational needs are not listed above, we can build a custom mandate.
Manchester United: Creating Winning Moments - The Art & Science of Talent Management was a presentation delivered to England Athletics in April 2016 by Tony Strudwick.
Much of what was set out in the presentation has come to pass in the eight years since. It illustrates how Manchester United sought to create “winning moments” by staying ahead of the curve: leading rather than following, and combining strategic foresight with excellence in talent management.
This is where every competitive organisation aims to operate. Creating the conditions for sustained success, mastery and excellence.